12 Crucial Steps for On-Page SEO

What is On-Page SEO?

On-page SEO is the process of optimizing individual web pages to rank higher in search engines and earn more relevant traffic. This practice involves making adjustments to various elements like content, HTML code, and site architecture to make them more appealing to both users and search engines.

The primary goal of on-page SEO is to improve website visibility and relevance in search engine results, resulting in more organic traffic to the site. It is considered the initial process of the SEO journey.

Why do we need On-Page Optimization?

When you optimize your webpage with relevant keywords, clear content, and easy navigation, search engines like Google can understand it better and show it to more people. This means more people visit your website, stay longer, and are more likely to do what you want them to, like buy something or sign up for your newsletter.

Good on-page optimization also helps you compete with other websites by standing out and providing helpful information that users are looking for. Overall, it’s a key way to make sure your website gets seen by the right people and achieves its goals.

The best process of On-Page SEO

1. Keyword Research

Keyword Research | Crucial Steps for On-Page SEO
Keyword Research Process

This is about finding the words and phrases people use when searching online. You need to choose keywords that are relevant to your webpage and have a good balance between high search volume and low competition.

Identify the relevant keywords for your content by using tools like Google Keyword Planner, Semrush or Ahrefs. Keyword research is the first step of search engine optimization and it’s important to know about keyword difficulty and search volume

2. Meta Title Optimize

Meta Title Optimize sample
Meta Title Optimize Sample

The meta title is the main title that appears in search engine results. You should make sure it accurately describes the content of your webpage and includes your target keyword.

Include your target keyword near the beginning of the title. Keep the title tag length under 60 characters to ensure it is fully displayed in search results. Make it compelling to encourage clicks

3. Meta Description Optimize

The meta description is a brief summary of what your webpage is about. It should be enticing and include relevant keywords to encourage people to click on your link in search results.

Write a concise and relevant meta description around (150 – 160 characters) that summarizes the content and includes the target keyword. Make it enticing to increase the click-throw rate. You can change the meta description in the same way you change the meta title

4. URL Optimize

URL Optimize

Your webpage’s URL should be clear and descriptive. It should ideally include your target keyword and avoid unnecessary characters.

Use descriptive and keyword rich URLs. Keep URLs shortener and readable. Separate words with Hyphen (-) instead of underscore (_).

5. Heading Tags Optimize (H1, H2, etc.)

Headings Optimize | Steps for On-Page SEO
Heading Structure

These are like titles and subtitles for your webpage. They help organize your content and make it easier for both users and search engines to understand what your page is about. Use your target keywords in headings where appropriate

Use the H1 tag for the main title of the page use the H2, H3 etc for subheadings to structure content. Include a relevant keyword in the heading where appropriate

6. Content Optimization

This involves making sure your content is high-quality, relevant, and valuable to your audience. Use your target keywords naturally throughout the content and make sure it’s easy to read and understand. Maintain an appropriate keyword density (avoid keyword stuffing)

7. Images Optimization

Images Optimization | Steps for On-Page SEO
Images Optimization

Optimizing images involves using descriptive filenames and alt text that include your target keywords. This helps search engines understand what the images are about and can improve your webpage’s visibility in image search results.

8. Internal Linking

Internal Linking | Steps for On-Page SEO
Internal Linking

Internal linking means linking to other pages within your website. This helps spread link equity and makes it easier for users to navigate your site. 

Include internal links to the relevant pages on your website. Use descriptive anchor text that includes keywords to ensure a logical flow of navigation for users and search engines

9. External Linking

External linking involves linking to other websites from your own. This can provide additional context and authority to your content. Be sure to link to reputable and relevant websites. Don’t do multiple external linking to unrelated websites. 

10. Page speed optimization

 Page speed refers to how fast your webpage loads. A faster page speed can improve user experience and reduce bounce rates. 

Optimize images and files to improve loading time. Remove unnecessary Javascript and CSS files. Use caching and Content Delivery Network (CDNs) if necessary. Minimize HTTP request and enable browser caching

11. Mobile Friendliness

Now more people using smartphones and tablets to browse the internet, it’s important that your webpage is optimized for mobile devices. This means ensuring it displays properly and is easy to navigate on smaller screens.

12. Schema Markup

Schema Markup | Steps for On-Page SEO
Schema Markup

Schema markup is code that you add to your webpage to help search engines understand its content better. It can improve how your webpage appears in search results and can lead to enhanced features like rich snippets, which provide additional information directly in search results.

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